Sales Question Bank
for Exam preparation

Q2. A market segment must be ______ and _______.

1. Substantial, powerful
2. Powerful, measurable
3. Measurable, differentiable
4. Actionable, powerful

Q3. An offering that consists primarily of a tangible good with no services at all is considered a _____.

1. tangible good with accompanying services
2. hybrid
3. pure tangible good
4. major service with accompanying minor goods and services
5. pure service
6. pure tangible good

Q4. Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….

1. Corporate vertical marketing systems
2. Contractual vertical marketing systems
3. Administered vertical
4. None of the above

Q5. The type of branding used for introducing new products in an existing lineup, is called as___

1. Individual brand
2. Umbrella brand
3. Private Label
4. Family brand

Q6. Which of the following is NOT the strategy of product mix?

1. Expansion of Product mix
2. Contraction of Product mix
3. Alteration of existing products
4. Pricing the product

Q7. In ___, active management and assessment of products and services take place

1. Initial phase
2. Intelligence phase
3. Value creation phase
4. Integration phase

Q8. In SWOT, the letter ‘O’ stands for –

1. Omnipresent (product lines)
2. Obvious (Marketing responses)
3. Occurrence (of trade cycles)
4. None of the above

Q9. Which of the following is not an element of the traditional marketing mix?

1. Product
2. Pricing
3. Promotion
4. Process

Q10. Which one of the following is not a necessary condition to be met during the process of exchange?

1. Each party is capable of communicating
2. Each party has to arrange its own logistics system
3. Each party has the ability and desire to indulge in exchange
4. Each party has something that is of some value to the other party